Millimeter Milligram (MMMG) is a Seoul-based design studio with three brick-and-mortar stores. I visited their Anguk cafe & store, which is a few minutes walk across the street from Insadong-gil.

Stationery lovers won’t leave empty-handed.

“Past Present Future” planners for 2014.

Reusable shopping bags that can double as regular tote bags.

Posters by Circus boy band. To “swim into the universe” sounds like such a noble pursuit.

This shop also carries some items from Millimeter Milligram and YG Entertainment’s “You. Great.” collaboration. YG Entertainment represents some of K-pop’s biggest groups (Big Bang, 2NE1, etc.), but this line of lifestyle products is separate from the music.

The café upstairs.